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Terms of Service

Last updated 11 June 2026

These Terms of Service (“Terms”) govern your access to and use of Athlone, the AI campaign operating system operated by Athlone Studios (“Athlone”, “we”, “us”). By creating an account or using the service you agree to these Terms. If you do not agree, do not use the service.

1. The service

Athlone provides software for planning, researching, drafting, and producing marketing campaigns, including AI-assisted generation of text and images. The service is provided on an “as is” and “as available” basis and we may add, change, or remove features at any time.

2. Accounts

You are responsible for your account, for keeping your credentials secure, and for all activity that occurs under your account and your organisation’s workspaces. You must provide accurate information and be at least 18 years old (or the age of majority where you live).

3. Your content

You retain ownership of the content you upload or input (“Input”) and, as between you and us, of the content the service generates for you from it (“Output”). You grant us a limited licence to host, process, and transmit your Input and Output solely to operate and improve the service, including sending it to the third-party AI providers described in our Privacy Policy. You are solely responsible for your Input and Output, including ensuring you have the rights to use any material you upload and that your use complies with applicable law, advertising standards, and any third-party platform rules.

4. AI-generated output

AI Output can be inaccurate, incomplete, biased, or not unique to you, and may not reflect real facts, prices, availability, or your brand’s actual claims. You must review, fact-check, and approve all Output before publishing or relying on it. We make no representation that Output is accurate, original, non-infringing, or fit for any purpose, and we are not responsible for any decision you make, or content you publish, based on it. Brand-compliance, claim, and similar checks in the product are aids only and do not guarantee legal or regulatory compliance.

5. Acceptable use

You agree not to:

  • use the service unlawfully or to create content that is unlawful, infringing, deceptive, defamatory, or harmful;
  • upload others’ personal data or intellectual property without the right to do so;
  • attempt to access other organisations’ data, probe or breach security, or disrupt the service;
  • reverse engineer, scrape, or resell the service except as permitted by law; or
  • misuse the AI features to generate prohibited content or to evade third-party provider policies.

We may suspend or terminate access for any breach.

6. Third-party services

The service relies on third parties (including AI, hosting, storage, and email providers). Your use may also be subject to their terms, and we are not responsible for their acts, omissions, availability, or changes.

7. Intellectual property

The service, including its software, design, and trademarks, is owned by us and our licensors. These Terms grant you no rights in our intellectual property other than the limited right to use the service.

8. Disclaimers

To the maximum extent permitted by law, the service and all Output are provided without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, accuracy, and non-infringement. We do not warrant that the service will be uninterrupted, secure, or error-free.

Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, or remedy that cannot lawfully be excluded (including under the Australian Consumer Law). Where our liability for a failure to comply with such a guarantee can be limited, it is limited, at our option, to re-supplying the service or paying the cost of having it re-supplied.

9. Limitation of liability

To the maximum extent permitted by law, we and our suppliers will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business, arising out of or related to the service or any Output, even if advised of the possibility. Our total aggregate liability arising out of or related to the service is limited to the greater of the amount you paid us for the service in the 12 months before the claim, or AUD 100.

10. Indemnification

You agree to indemnify and hold harmless Athlone and its officers, employees, and contractors from any claim, liability, damage, or cost (including reasonable legal fees) arising from your Input, your Output, your use of the service, or your breach of these Terms or applicable law.

11. Termination

You may stop using the service at any time. We may suspend or terminate your access if you breach these Terms or if we discontinue the service. Sections intended to survive termination (including content, disclaimers, liability, and indemnity) will survive.

12. Changes

We may update these Terms from time to time. We will post the updated version with a new effective date, and your continued use after changes take effect constitutes acceptance.

13. Governing law

These Terms are governed by the laws of New South Wales, Australia, and you submit to the non-exclusive jurisdiction of the courts of that state.

14. Contact

Questions about these Terms? Contact us or email legal@athlone.app.